Elizabeth Arden established the American beauty industry a century ago when she opened the first red door salon on fifth avenue, New York in 1910.
Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by the mantra, to be beautiful is the birth right of every woman. From the cult classic eight hour cream, her legendary blue grass fragrance or her bold victory red lipstick Elizabeth Arden's list of beauty innovations is long.
